Archive for May, 2007
Sunday, May 27th, 2007
E-mail Marketing 101: Mistakes to Avoid
A number of folks I know have started to get into e-mail marketing for their own businesses, some with better results than others. Those who get the zen kitchen’s newsletter know that, while it’s not the only thing I do to promote the studio, I’m a big fan of e-mail marketing; it’s an easy, cheap [...]
4 Comments » - Posted in Marketing and Design, Networking and Social Media by admin
Friday, May 25th, 2007
"Being Green" as a Marketing Tool: is it Enough?
The other week’s discussion of Dreamhost’s decision to purchase carbon offsets being marketing-driven got me thinking about a recent discussion I had with Mike Harder, one of the founders of Boloco (which, by the way, is doing some really cool things) about the whole idea of marketing oneself as a green company. The question raised: [...]
No Comments » - Posted in Marketing and Design, Sustainability by admin
Wednesday, May 23rd, 2007
SEO: Some more basics
Lately, I’ve been getting a lot of questions about SEO - what it is, how to do it, do I do it, can I help them? To be honest, I don’t do what some people call SEO – I don’t submit sites to search engines, or buy adwords, or any of those other things that [...]
