Archive for September, 2007
Thursday, September 13th, 2007
Why you need a marketing budget
One of the things I love about working with entrepreneurs is that they are, very often, incredibly passionate about what they’re doing - whether it’s creative writing, or personal/business coaching, or making handcrafted organic soaps (you’d be AMAZED how many people make handcrafted organic soaps!). They start their businesses because they think they’ve stumbled on [...]
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Wednesday, September 12th, 2007
What should you spend on marketing?
Marketing Profs had a great newsletter recently about budgeting for marketing. The basic point was that every business is different, but you should be able to figure out not only your marketing objectives (how much do you want to make this year? how do you want to reach your market?) but costs for three distinct [...]
1 Comment » - Posted in Marketing and Design by admin
Wednesday, September 12th, 2007
Dani Nordin featured in The Savvy Girl’s Guide to Online Networking
Just got word from Diane Danielson that her new book, The Savvy Gal’s Guide to Online Networking (Or What Would Jane Austen Do?) is now available on Amazon - and I’m quoted in Chapter 8. I haven’t read it yet (my copy is on the way to me), but I’ll share a link to what [...]
