Archive for November, 2007
Friday, November 30th, 2007
Here’s a thought
inspired by this post from new acquaintance and fellow cat-lover Kelly Parkinson of Copylicious:
What if each day, for about 5 minutes, you wrote a “love letter” to a client or friend telling them how much you cared about them, how much you appreciate the way they’ve touched your life - and then you sent it [...]
No Comments » - Posted in Networking and Social Media, What I'm thinking by admin
Friday, November 30th, 2007
Ads that clean the streets? Cool!
My buddy Colleen Wainwright, a.k.a. the Communicatrix, just sent me this super-cool link. Full-service guerilla ad campaigns that not only use only water, but they actually clean up dirty streets. Too cool!
An excerpt:
The idea for the [Street Advertising Services], which launched last year, came to founder Kristian Jeffrey out of sheer frustration. Jeffrey explains: “I [...]
No Comments » - Posted in What I'm thinking by admin
Wednesday, November 28th, 2007
When Sustainable Isn’t - a Green Marketing Dilemma
David Baker from ReCourses had a great newsletter this month about the ubiquitousness of terms like “sustainability” and “branding” in marketing speak today, and why in order for a business to truly be sustainable, it needs to do more than just employ green practices; it needs to run itself in such a way that your [...]
