Archive for November, 2007
Monday, November 26th, 2007
Word of Mouth Marketing is Big Business
According to a recent article in the Boston Business Journal, word of mouth marketing is the Next Big Thing - so much so that companies are investing over a billion dollars collectively on word-of-mouth campaigns, in a trend that’s only expected to increase soon.
But you already knew that.
Let’s face it: what makes you buy? Certainly, [...]
No Comments » - Posted in Networking and Social Media, What I'm thinking by admin
Monday, November 26th, 2007
Want to get noticed in the blogosphere? Keep it simple and relevant.
I just read a great post by my buddy Jess Sand over at Roughstock Studios (whose recent post on hormone-free milk labeling just got picked up by superblogger Seth Godin. In the post, she talks about how she serendipitously managed to get Godin to link to her post in his own blog, sending ridiculous [...]
No Comments » - Posted in Networking and Social Media by admin
Saturday, November 24th, 2007
tzk news: new article by Dani on Creative Latitude
I just heard from Derald Schultz over at Creative Latitude that one of my recent articles has just gone up for publication on the site. In the article, called “the seven deadly sins of e-mail marketing,” I go over some fairly basic, but still noteworthy blunders that I see folks making when it comes to [...]
