Archive for May, 2008
Monthly Archive
Tuesday, May 27th, 2008
How do you differentiate when "green" is no longer enough?
This week on the Co-Op America Business list, one of the members brought up the question of green going mainstream. How do smaller green businesses compete now that corporate America is riding the green train?
My question is: Is being green enough of a reason to convince people to use your company? Personally, as I’ve [...]
1 Comment » - Posted in Marketing and Design, Sustainability by admin
Friday, May 2nd, 2008
Green Design: Where did that paper come from?
Yesterday, at a seminar on FSC certification and paper held by Kirkwood Printing, several paper companies and a representative of the FSC (Forestry Stewardship Council) got together to discuss paper’s impact on the environment. The discussion focused around such issues as responsible forestry, the paper companies’ renewable energy initiatives, and why recycled paper isn’t always [...]
