Archive for September, 2008
Monday, September 29th, 2008
Co-Op America Changes their Name
Co-Op America, one of the groups I’ve belonged to for the last three years, announced last week that they’re changing their name to “Green America.” According to the organization:
When our founders chose the name Co-op America for this mission 25 years ago, before the language of ‘green’ emerged, cooperation seemed to be the way to express [...]
No Comments » - Posted in Branding, Sustainability, What I'm thinking by admin
Friday, September 26th, 2008
How to expand specialty food sales?
This week, BusinessWeek writer Karen Klein answered a question posed by a specialty food importer: How can I expand my business nationally without breaking the bank?
Klein offers a number of good options, but offers the following warning:
Just having an exclusive arrangement with your supplier doesn’t mean much unless you can convey that what you’re selling [...]
No Comments » - Posted in Branding, Marketing and Design by admin
Wednesday, September 24th, 2008
Cause Marketing Losing Priority as the Economy Goes South?
According to a recent post on the Cone blog (which I discovered through the truly awesome Selfish Giving blog run by Joe Waters), recent Duke University research suggests that Cause/Green Marketing is being given lower priority by marketers as the economy goes sour.
According to the survey, “marketing that is ‘beneficial for society’ or that minimizes [...]
