Any successful online marketing strategy includes positioning yourself on multiple networking sites, and LinkedIn is one of the largest - and one of the most mystifying to everyone I’ve talked to.

Published on Biznik. Read the full article here.

Recently, I was quoted in an article by my friend Jess Sand of RoughStock Studios over at Business of Design Online. The article, Substantial Profits, Sustainably, shows how relatively simple changes can make a big difference in your studio’s carbon footprint, as well as your bottom line. A quick excerpt:

Recycle and reuse.
Designers love paper but nobody likes paperwork. Switch to a PDF workflow and save both money and time. Designer Dani Nordin of The Zen Kitchen says she “instituted a PDF workflow in the studio that makes proofing jobs significantly easier and saves printing costs.” She also bought a printer that easily turns out double-sided prints, which she insists has “saved money, time, headaches and trees.” I haven’t bought a single note pad since I started using all those not-quite-perfect printouts as scratch paper instead of simply tossing them. Electronics, old furniture and other items that you would typically throw out can often be either donated or recycled. If you’re unsure where to send them, do a quick search by zip code on Earth911.

The full text is here.

Interesting what a little ego-Googling will dig up. Just found this article in which I’m quoted from a CNN Living query I answered a while back. The article deals with so-called “well-meaning meddlers” - those folks who just have to give you unsolicited advice. The full article is here, but here’s my bit:

Well-meaning meddlers are one thing, but sometimes advice-givers can come across as just plain rude. Dani Nordin, 32, a Web and graphic designer in Watertown, Massachusetts, is still fuming about the “advice” she received from a former boyfriend.

“A few years ago, I had lost a considerable amount of weight - over 40 pounds - and had recently started dating a guy who lived in my building,” explains Nordin. “I stopped by his apartment one night wearing my then-favorite outfit. Just as I was thinking I was all cute, he says, ‘Can I tell you something? Don’t take this the wrong way, but you would have the most amazing body if you just lost 10 or 15 pounds.’ As he’s hugging me, he says this. I was devastated, and ended up telling him off.”

She broke up with him soon after.

The full article is here. Interesting what you find if you chat with people often enough.

Published on Creative Latitude.

Published on Creative Latitude, Boston Women’s Business and The Holistic Business Journal.

Published on Creative Latitude.

Published on Creative Latitude.

December 07. Published on Creative Latitude.