Peg O’Connell and Associates website
Peg O’Connell, an independent bookkeeper just starting her own practice, needed an identity that would appeal to her target market of creatives and other independent professionals. The identity system and website created by the zen kitchen balanced a highly professional image with the natural cheerfulness of Peg’s personality. Feedback since the new identity and website launched has been extremely positive, with most folks stating, “it’s just so HER!” See the site in action here.


