Kitchen on Common opened in Belmont’s Cushing Square neighborhood in September of 2007. Prior to the launch, founder Joh Kokubo came to the zen kitchen to create the restaurant’s identity, menu and website. 

The restaurant provides Cushing Square residents with a unique experience: fresh, simple, gorgeous food, with an obsessive focus on local and seasonal ingredients. The identity needed to accomplish a few things: it needed to communicate the simple elegance of the food while remaining friendly; it had to work well against the colors that Joh had chosen for the restaurant’s decor; and it needed to make the restaurant feel like it was part of the neighborhood already, while also being distinctive enough to be noticed.

The answer? A simple stacked logo for the primary materials, with a related but simplified version for the restaurant’s signage. Since the unveiling of the identity, Kitchen on Common has definitely gotten noticed, and it’s now become a popular neighborhood spot.

Work done for Kitchen on Common included:

• Menu template
• Business Cards
• Promotional Website
• Signage

AMS Communications, a PR consultancy founded by Bedford-based AnnMarie Seldon, specializes in public relations for products that appeal to moms and their children. Her identity needed to appeal to this market and present an image that was clean, simple, and professional - but also elegant.

The brand created by the zen kitchen included:

• business cards
• promotional website

Brenda Stanton, founder of the Modern Woman’s Toolkit in Boston MA, helps women entrepreneurs create businesses around the lifestyle they want to live. She needed a brand that reflected the freedom and flexibility she instilled in her clients. 

The brand created by the zen kitchen included:

• a complete stationery system
• promotional website
• e-mail newsletter template
• Word template for worksheets and other materials used during Brenda’s work with clients