Botsford EcoTech Partners, formerly 5-Trees, needed to rebrand itself in conjunction with founder Krista Botsford’s relocation to a new office in Nashua, NH. The new brand needed to capitalize on the name that Botsford had already made for herself as an expert in RoHS compliance and other eco-compliance issues effecting the technology industry, while remaining down-to-earth and approachable.

Work done for the Botsford re-brand has included:

• a complete stationery system
• promotional website
• web brochure
• tradeshow materials

DiMella Shaffer, an award-winning architecture firm based in Boston, MA, built their business on their proposals. To expedite the process, they needed informational sheets that were not only visually appealing, but were also easy to update, standardized throughout the organization, and easy to produce in-house as needed.

Working with design director Rod Tilley, the zen kitchen helped the organization create a series of sellsheets that could be run off on a standard color copier, or on a digital press when needed. According to Rod, “The fundamental structural details, progressive and contemporary look [of the DiMella Shaffer stationery and marketing materials designed by the zen kitchen] definitely redefines our brand and is more in tune with the innovative work that we do.”

Every year, DiMella Shaffer creates its Architect’s Perspective: Insights into College and University Housing report for the Society of College and University Planners conference. This report highlights trends in the industry, as well as providing a way for the firm to demonstrate its extensive expertise in designing college and university housing. The challenge? Pushing a huge amount of data into a concise and readable format.

Enter the zen kitchen. Working with design director Rod Tilley, we created a piece that was bold, distinctive, and made it easy to digest the mass of information provided. The result? A highly successful report, and a very happy client.