Events with the zen kitchen

Boston Women's Network presentation: How Design Can Make Or Break Your Brand
Location: Vlora Restaurant
URL:

You know that a solid brand is the key to success, but how do you find the right visuals to represent your brand? Whether you're a service provider, a retailer, or just sharing your personal passions on a blog, the right design can enhance customer expectations and build trust in your brand; the wrong design can send the wrong message to your clients, and even make you look unprofessional. In this session, communication strategist and designer Dani Nordin of the zen kitchen will teach you how to:

  • Determine your business's unique audience and marketing message
  • Figure out what you need in a logo, print materials or website
  • Tell the difference between print designers, web designers and web developers and choose who to work with based on your business's unique needs
  • Recognize what makes a good logo
  • Find the right design team for your project

Slides from the presentation are available below, courtesy of Slideshare.

HOW Creative Freelancer Conference Webinar
Location: Online
URL:

Join Marketing Mentor Ilise Benun for this exploration of what’s successful and what’s not in the world of freelance. She—along with creative independents Patrice Robertie, Amy Weiher and Dani Nordin of the zen kitchen—will offer proven strategies for moving your freelance business forward.

You’ll learn:

  • The attitudes and techniques required to get work right now
  • The most viable industries and market sectors that are growing right now where you can find new clients
  • The strongest and most effective marketing tools, including how to get work through Twitter

Together the panelists cover a range of specialties and experiences—from writing to design to strategy—so no matter what type of freelancer you are, you’re sure to get practical, real-world information you can use to build your own successful freelance career.

Dani speaking on Sustainable Design at NE School of Art and Design
Location: NE School of Art and Design, Boston MA
URL:

On January 22, 2009, Dani Nordin of the zen kitchen spoke about Sustainable Design to a class of design students at New England School of Art and Design in Suffolk University in Boston. Topics included balancing sustainability with the needs and goals of your projects, getting client buy-in on sustainable design, and moving beyond recycled paper and soy inks to rethink the design process with an eye towards minimizing waste. Later in the spring she'll be on the judging panel for the Masters students' thesis projects.