Cooper Perkins

Home Page, Cooper Perkins
Individual Staff Bio, Cooper Perkins
Project Listing, Cooper Perkins
Promo Site, Sensible Gardens

Communications strategy and website for a technology development firm.

Cooper Perkins is a technology development firm that creates highly integrated electro-mechanical systems. Their projects have ranged from high end consumer products to an artistic lighting system for a city park. In communicating their value to potential clients, they needed a communication strategy that showcased the breadth and depth of the firm's projects. They also needed to express their value in a way that spoke both to engineers who "get" the techie stuff they do, and marketing execs who tended to need more basic information.

I've worked with Gerhard Pawelka, founder of Cooper Perkins, for the last several years. We redesigned the Cooper Perkins site back in 2008 to rave reviews, and the images shown are the second iteration of the design, completed in 2010. The goal with their new site was to make it dynamic and interesting, but also keep the system flexible as the company's projects grew. We did that by establishing the format for case studies early in the project, and by focusing on imagery rather than a lot of words. Gerhard has said of the project:

"Dani can take my half-baked thoughts on web structure and aesthetics and convert them into outstanding implementations. I have had customers tell me that they are copying our company website because it's among the best they've seen. From proposal to launch, working with Dani is a crisply professional experience."


Client: Cooper Perkins

What they Do: technology development

Visual Design and Branding