DiMella Shaffer
This Boston architecture firm needed to standardize their brand identity and create a flexible, integrated marketing system that made it easy to prepare complex proposals, tradeshow materials and press kits without sacrificing their ability to customize content according to the situation.
Working with design director Rod Tilley, the zen kitchen helped the organization create a series of sellsheets that could be run off on a standard color copier, or on a digital press when needed. According to Rod, “The fundamental structural details, progressive and contemporary look [of the DiMella Shaffer stationery and marketing materials designed by the zen kitchen] definitely redefines our brand and is more in tune with the innovative work that we do.”