Greyston Bakery
Project Description:
This bakery in Yonkers, which provides the brownies that go into Ben and Jerry's ice cream, needed materials to promote their new gift boxes that would inspire consumers to order for their famiies and coworkers while raising awareness of the company's social mission.
What We Did:
This brochure and associated box insert card combine yummy photography (provided by Greyston) with a clean, simple layout that stays true to the DoGoodie brand and lets the product take center stage. The pieces also showcase DoGoodie's social mission: all proceeds from the sale of these brownies benefit the Greyston Foundation, which supports community development programs for underserved populations in the bakery's hometown of Yonkers, NY.