Joanna Scaparotti
Joanna Scaparotti helps independent wellness professionals build the practice of their dreams. Her identity and website needed to showcase her thought leadership, inspire potential clients to hire her, and offer collaboration tools for her clients.
We worked closely with Joanna to cover not just the basics, but her entire vision for her business: how did she want users to interact with it? What was her business model? Combining this information with our own research and brainstorming, we created a brand that clearly portrays the positive, uplifting image she presents to her clients, while also keeping things simple and down-to-earth. The website, built in Drupal, allows Joanna and her assistant to update content easily, and dynamically updates the homepage with content as new items are added. As part of phase 2 of development, we created a collaboration area for Joanna's clients so that she can run her dynamic mastermind programs virtually with clients from around the world.