It’s fall again, and as can be expected, my tastes are changing. My obsession with berries, lettuce, cucumbers and tomatoes from the summer has given way to wanting apples, pears and winter squash. There are few things that I crave more in the month of October than the taste of pumpkin *anything,* so it didn’t surprise me that I was intrigued enough by New Hampshire-made Sweet Scoops Pumpkin Frozen Yogurt to pop it into my shopping cart at Russo’s, despite the fact that I’m not generally a frozen dessert kinda gal this time of year.

I don’t know if I can adequately describe how incredibly yummy this stuff is, except to say that it reminds me of really great, extra-molassesy pumpkin pie, but cold. Being a frozen yogurt, it also has the distinct advantage of being rich without being heavy, and it has only 140 calories per serving. Plus, unlike some other ice creams sold in pints (are you listening, Ben & Jerry’s?), the smooth texture and intense flavor makes it easy to enjoy without the temptation to overindulge or mistake the entire pint for one serving.

The Sweet Scoops brand is pretty interesting. Using a simple yet bold and distinctive color palette and a friendly but elegant script for the wordmark, the packaging combines old-school ice cream shop feel with a bit more of a high end look to it. What I really appreciate about it is the color scheme; while the dark blue of the background stays the same, each flavor has its own distinct (and very nicely chosen, I’ll add) accent color to designate it from the others. This serves an important purpose - it allows you to easily find your favorite flavor, while keeping the packaging simple, elegant, and interesting. Well done. 

Now I have to try the Wild Blueberry. Yum!